Crew Mode is an online game mode in various iterations of the NBA 2K series.
Return in NBA 2K14
After being absent in NBA 2K12 and NBA 2K13, Crew Mode will be returning in NBA 2K14. Its return was teased in a social media campaign beginning on August 10th 2013, featuring the hashtag #3R335 as well as the numbers 35 3335. Several fans correctly deduced that the cryptic teasers were in fact referring to Crew Mode and its return was officially announced by 2K Sports on August 14th.
NBA 2K14's Crew Mode will allow users to take their MyPLAYER online and create their own logos, as they face off against other Crews in three-on-three and five-on-five gameplay.